The challenging process in the sign business is portraying the ideas our customer's request - to their customers. Sometimes they want to sell things or services, other times its directional or rules/instructions needed.
Although the technologies of today make things much easier and faster, there is still time required to enter and manipulate things in order to process the job(s) as needed.
The process is similar to a builder needing an architect... information needs to be received, discussed, filtered and then put into play. There are times that we have a graphic designer or artist involved to produce the artwork, logos, etc... needed to complete the project.
We are often times asked to "show us some ideas" - ideas are great, but a lot of time and energy, and therefore your money spent; if you don't know what direction to point us in.
Through experience we have found that the more the customer can offer in regards to finished artwork, photos (high resolution), and or logos the easier and therefore cheaper the whole process becomes for them.