We consider truck lettering to still be one of the cheapest forms of advertisement available today.
To some... Vehicle Identification is often times their main; if not "only" form of advertising.
When considered to the cost(s) of newspaper ads, phonebook ads, websites and there develpoment costs and the visual impact you receive.
When a vehicle is seen by the public they are usually isolated to just them. When you see an ad in the phonebook it is also surrounded by their competitors advertisments.
Ads on websites do a great job, but you have to somehow steer the people to see them, when a vehicle passes by they have no choice but to acknowledge your name, product(s) and or service(s).
There are (2) schools of thought on this… Are we selling the name of the company, or your product/goods/service...? Which is the primary, or both?
FYI – WE ARE NOT SELLING PHONE NUMBERS…!
The Name or Product should always be LARGER than the phone number - PERIOD.
I know of several accounts that have 2, 3, or even 4 phone numbers on a vehicle, I want to call them and ask if I can purchase a phone number from them (it appears that is what they must be selling). People are not driving down the road "pen in hand" writing down the phone number of every vehicle they pass by. I ask customers after they have arrived from wherever (having traveled on several highways to get here, passing many vehicles of all varieties); name one of the trucks or cars you passed while driving here. I always get that blank stare. Then I ask, OK, what was their phone number. No comment! See…, so how important was it. Then I get the "if I'm parked across the street…", "or if I'm in a parking lot…", "or when they're following me…" - yeah I get it, you think it's a big deal – so I put the phone number on, but trust me – it's not what you think.
My feeling is the phone numbers were initially added to vehicles so the signpainter would make more money lettering the vehicle and then it took on a life of its own.
If you have what the people want and or need, they will find you!